What Happened to La Quinta Hotels? Exploring Ownership Changes and Rewards Transition
Introduction
Welcome to our blog post, where we will delve into the intriguing story of La Quinta hotels and uncover what has happened to this well-known hotel chain. Over the past few years, La Quinta has experienced significant ownership changes and a transition in its rewards program. Join us as we explore these developments and their impact on the brand.
The Ownership Changes
La Quinta hotels have witnessed a remarkable shift in ownership not once, but twice in the span of just four years. The most recent change occurred in 2018 when the ownership of La Quinta hotels changed hands for the second time.
During this transition, a new entity called CorePoint was formed. CorePoint came into existence when La Quinta sold the management of its hotels to Wyndham, a well-established name in the hospitality industry. Simultaneously, La Quinta's real estate was spun off into a separate company, marking a significant restructuring.
The Rewards Program Transition
In addition to the ownership changes, La Quinta hotels also underwent a transition in their rewards program. The transition involved merging La Quinta Returns with Wyndham Rewards, a renowned loyalty program in the hotel industry.
Prior to April 3, customers could transfer their points from La Quinta Returns to Wyndham Rewards. This allowed them to continue enjoying the benefits of a loyalty program, albeit under a new brand name. Moreover, customers who had achieved a certain status in La Quinta Returns before April 3 were also eligible for a status match in Wyndham Rewards.
Educational and Conversational Aspects
Now that we have explored the ownership changes and rewards transition, let's dive into some educational and conversational aspects surrounding La Quinta hotels.
La Quinta has always been a popular choice among millennials. The brand's commitment to providing comfortable and affordable accommodations resonates well with this demographic. Millennials often seek experiences that are both convenient and cost-effective, and La Quinta has managed to cater to these needs with its reliable services.
Furthermore, La Quinta's transition to Wyndham Rewards opens up new opportunities for millennials to enjoy enhanced benefits and perks. With Wyndham Rewards, they can earn and redeem points across a vast network of hotels, providing them with even more flexibility and value.
Conclusion
In conclusion, La Quinta hotels have experienced significant changes in recent years, including ownership shifts and a rewards program transition. The formation of CorePoint, the separation of real estate, and the integration of La Quinta Returns with Wyndham Rewards have all played a pivotal role in shaping the brand's future.
As we move forward, La Quinta remains committed to providing exceptional hospitality to its guests. The transition to Wyndham Rewards offers exciting opportunities for customers, particularly millennials, to enjoy a broader range of benefits and experiences.
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