Revealed Best-Kept Secrets Only Pros Use Comparable Sales Real Estate

December 10, 2025
By
UnlimitedSearches Staff

If you're looking to unlock the hidden potential of real estate investments, understanding the best-kept secrets of comparable sales can give you a competitive edge and help you browse options that maximize your returns.

Understanding Comparable Sales in Real Estate

Comparable sales, or "comps," are one of the most critical factors in determining the value of a property. They involve analyzing recent sales of similar properties in the same area to estimate a property's market value. This method is widely used by real estate professionals to set competitive prices, negotiate deals, and make informed investment decisions.