What Is Bad Packaging Really Costing Your Business
Brand Reputation and Customer Experience
Packaging is often the first physical interaction a customer has with your product, making it a crucial aspect of the customer experience. A survey by Dotcom Distribution found that 40% of consumers said they would share an image of a product on social media if it came in a unique or branded package3. This presents an invaluable opportunity for free marketing and brand exposure, which can be capitalized on by ensuring your packaging is both attractive and functional.
Furthermore, eco-friendly packaging is becoming increasingly important to consumers. A Nielsen report indicated that 73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact4. By adopting sustainable packaging options, you not only reduce waste but also align your brand with the values of a growing segment of the market.