Influencers Secretly Start Brands With These Hidden Strategies
Understanding the Influencer Strategy
Influencers begin by identifying niche markets where they already have a strong presence. This allows them to launch products or services with a built-in audience eager to purchase. For example, beauty influencers often start cosmetics lines, while fitness influencers may launch activewear brands. This strategic alignment ensures that the brand is relevant to their audience, increasing the likelihood of success.
Another key strategy is leveraging social proof. Influencers use their platforms to showcase their products in real-world settings, often collaborating with other influencers to expand their reach. This not only builds credibility but also creates a sense of community around the brand. According to a survey by Influencer Marketing Hub, 89% of marketers believe that influencer marketing delivers ROI comparable to or better than other marketing channels1.