Influencers Secretly Start Brands With These Hidden Strategies

Monetizing Authenticity

Authenticity is a cornerstone of influencer branding strategies. Consumers today are more discerning and value transparency and genuine connections. Influencers capitalize on this by maintaining a consistent brand voice that aligns with their personal values and those of their audience. This approach fosters trust and loyalty, which are crucial for long-term brand success. A study by Stackla found that 86% of consumers say authenticity is important when deciding which brands they like and support².