Influencers Secretly Start Brands With These Hidden Strategies

Exploring Partnerships and Collaborations

Influencers often collaborate with established brands to co-create products, leveraging the resources and expertise of these companies while bringing their unique audience insights to the table. Such partnerships can provide significant advantages, including access to broader distribution networks and enhanced brand credibility. For instance, fashion influencer Chiara Ferragni collaborated with Tod's to create a capsule collection, which not only boosted her brand's visibility but also increased sales for Tod's³.