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Autonomous Driving: A New Frontier
The pursuit of fully autonomous vehicles is a major focus for luxury car manufacturers. Brands like Tesla, Mercedes-Benz, and BMW are at the forefront, offering semi-autonomous features such as adaptive cruise control and lane-keeping assistance. These technologies enhance safety and convenience, allowing drivers to relax and enjoy the ride. According to a report by McKinsey & Company, the autonomous vehicle market could be worth $1.6 trillion by 20301, highlighting the significant investment and potential in this area.