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Understanding Influencer Tiers
Influencers are categorized into different tiers based on their follower count and engagement levels. These tiers range from nano-influencers, with fewer than 10,000 followers, to mega-influencers, boasting over a million followers. Each tier offers unique advantages. Nano and micro-influencers often have highly engaged audiences and can provide authentic interactions, while macro and mega-influencers offer extensive reach and visibility2.