Bad Packaging Design Secretly Boosts Sales Overnight
Understanding Consumer Psychology
Consumers are naturally curious beings, often drawn to things that stand out from the norm. A product with a quirky or unusual packaging design can pique interest and prompt potential buyers to take a closer look. This is particularly effective in crowded markets where differentiation is key. According to a study by the Journal of Consumer Research, products that deviate from the standard are more likely to be noticed and remembered by consumers1.