Bad Packaging Design Secretly Boosts Sales Overnight
Economic Implications and Cost Efficiency
Beyond the psychological allure, bad packaging design can also be economically advantageous. Simple, less polished packaging often costs less to produce, allowing companies to allocate more budget to product development or marketing. Additionally, in a world increasingly concerned with environmental impact, pared-down designs can appeal to eco-conscious consumers by reducing waste and promoting sustainability. According to a report by McKinsey, sustainable packaging can reduce costs by up to 30% while enhancing brand perception2.