Crack the Code on Competitive Market Analysis Mastery
By
Peeyush
Several tools and techniques can enhance the effectiveness of your competitive market analysis:
SWOT Analysis: This framework helps you evaluate the strengths, weaknesses, opportunities, and threats related to your business and competitors.
Porter's Five Forces: Use this model to assess the competitive forces within your industry, including the threat of new entrants and the bargaining power of buyers and suppliers.
Market Research Software: Tools like SEMrush and SimilarWeb provide comprehensive data on competitor traffic, keywords, and digital marketing strategies2.