Influencer Marketing Doesn't Work Here Is Why

The Mismatch Between Influencers and Your Audience

One of the primary reasons influencer marketing might not work for your brand is the disconnect between the influencer's audience and your target market. For instance, if your product is aimed at a mature demographic but the influencer's followers are predominantly teenagers, the campaign is unlikely to resonate. This mismatch can lead to wasted resources as the audience is not in a position to convert into customers¹.