Transform Property Success with Shocking Marketing Research Secrets
Competitive Analysis
Understanding the competitive landscape is another critical aspect of marketing research. By analyzing competitors' strategies, pricing models, and market positioning, you can identify gaps and opportunities in the market. This information can guide your pricing strategies, promotional efforts, and overall market positioning. For instance, if competitors are focusing heavily on luxury properties, you might find success by targeting the affordable housing segment, where demand is high but supply is limited3.