Transform Sales Strategy with Surprising Method Choice Secrets

Why Traditional Sales Methods Fall Short

Traditional sales methods often rely on cold calling, direct mail, and face-to-face meetings, which can be time-consuming and less effective in reaching a digitally savvy audience. According to a study by HubSpot, 60% of salespeople say that selling is harder today than it was five years ago¹. This shift is largely due to the changing landscape of consumer engagement, where digital interactions and personalized experiences are paramount.